market analysis

A market, whether a place or not, is the arena for interaction among buyers and sellers. From seller's point of view, market analysis is primarily concerned with the aggregate demand of the proposed product/service in future and the market share expected to be captured. Success of the proposed project clearly hinges on the continuing support of the customers. However, it is very difficult to identify the market for one's product/service.

After all, the whole universe cannot be your market. You have to carefully segment the market according to some criteria such as geographic scope, demographic and psychological profile of the potential customers etc. It is a study of knowing who all comprise your customers.

Generation of ideas is not enough; the business ideas must stand the scrutiny from techno-economic, financial and legal perspectives. That is, after the initial screening of the ideas that do not seem promising prima facie, you should conduct an in-depth examination of the chosen three-four before settling for the one where you would like to exert your time, money and energies.

You should prepare a business plan that will serve as the road map for effective venturing, whether you may require institutional funding (in which case it is necessary to do so) or not. Setting up of new business enterprises is a very challenging task; you are likely to encounter many problems en route. It's advisable to be aware of these problems as to forewarn means to fore arm!

 

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The Innovator

Gurmit Singh, New Delhi

Dr. Gurmit Singh is a research scientist and an environmentalist, his profound enthusiasm and passion for renewable energy technologies has been for 28 years now. He holds both his Bachelors and Masters degrees from 'Rheinisch-Westfalische Technische Hochschule Aachen.' In Germany and spent 14 years in Germany working as a research Scientist and then 8 years in Florida, USA in Solar Research. He is winner of 'Lockheed Martin Innovation Award 2008' in renewable energy, also won the '2010 BuildArch Award'and recently won the 'i3 India Innovates Award 2011'. His professional career started with a technology assessment of the carbon abatement potential of specific industrial technologies in the EU, and the evaluation of national and international policies and measures in the areas of climate change, energy efficiency and renewable energy. Currently he is a Visiting Faculty for 'Renewable Energy' at Amity University, Noida

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